论文标题
社交媒体分析在改善紧急机构的社交媒体传播方面的潜力
The Potential of Social Media Analytics for Improving Social Media Communication of Emergency Agencies
论文作者
论文摘要
越来越多的人使用社交媒体在危机时期寻求信息或协调救济活动。因此，社交媒体越来越多地由紧急机构部署，以吸引更多的危机情况。但是，紧急机构也可以使用大量社交媒体上的可用数据来了解公众如何看待它们并改善其沟通。在这项研究中，我们通过进行频率，情感，社交网络和内容分析来研究有关德国紧急机构“ Johanniter-unfall-Hilfe”的Twitter沟通。结果表明，与该机构有关的事件，右翼政治集群在政治上具有工具性。此外，一些人使用社交媒体来表达批评。可以得出结论，在紧急管理专业人员的日常工作中使用社交媒体分析可能有益于改善其社交媒体交流策略。
A growing number of people use social media to seek information or coordinate relief activities in times of crisis. Thus, social media is increasingly deployed by emergency agencies as well to reach more people in crisis situations. However, the large amount of available data on social media could also be used by emergency agencies to understand how they are perceived by the public and to improve their communication. In this study, we examined the Twitter communication about the German emergency agency "Johanniter-Unfall-Hilfe" by conducting a frequency, sentiment, social network and content analysis. The results reveal that a right-wing political cluster politically instrumentalised an incident related to this agency. Furthermore, some individuals used social media to express criticism. It can be concluded that the use of social media analytics in the daily routine of emergency management professionals can be beneficial for improving their social media communication strategy.
