论文标题
价值敏感的设计如何增强可持续消费能力
How Value-Sensitive Design Can Empower Sustainable Consumption
论文作者
论文摘要
在一个所谓的人口过剩的世界中，可持续消费至关重要。但是，产品选择的不断扩展及其生产复杂性挑战消费者，以做出明智的和价值敏感的决策。基于（个性化的）心理操纵的最新方法通常是固有的，潜在的隐私侵入性且与（信息）自决的不一致。相比之下，基于知情选择的负责任消费需要推理到倾向于压倒人类认知能力的程度。结果，向可持续消费的集体转变仍然是一个巨大的挑战。在这里，我们展示了一个新型的个人购物助理，该助理是一个智能手机应用程序，该应用程序支持对价值敏感的设计并利用专家的知识和“人群的智慧”来获得透明的产品信息和可解释的产品评级，从而支持价值敏感的设计并利用可持续性意识。两家超市的现实世界实验实验证实了更高的可持续性意识，并自下而上的行为转变向更可持续的消费。这些结果鼓励了零售商和生产商的新型商业模式，从道德上讲，与消费者的偏好和更高的可持续性保持一致。
In a so-called overpopulated world, sustainable consumption is of existential importance.However, the expanding spectrum of product choices and their production complexity challenge consumers to make informed and value-sensitive decisions. Recent approaches based on (personalized) psychological manipulation are often intransparent, potentially privacy-invasive and inconsistent with (informational) self-determination. In contrast, responsible consumption based on informed choices currently requires reasoning to an extent that tends to overwhelm human cognitive capacity. As a result, a collective shift towards sustainable consumption remains a grand challenge. Here we demonstrate a novel personal shopping assistant implemented as a smart phone app that supports a value-sensitive design and leverages sustainability awareness, using experts' knowledge and "wisdom of the crowd" for transparent product information and explainable product ratings. Real-world field experiments in two supermarkets confirm higher sustainability awareness and a bottom-up behavioral shift towards more sustainable consumption. These results encourage novel business models for retailers and producers, ethically aligned with consumer preferences and with higher sustainability.
