论文标题
对电子商务的基于会话建议的深度学习方法的全面经验评估
Comprehensive Empirical Evaluation of Deep Learning Approaches for Session-based Recommendation in E-Commerce
论文作者
论文摘要
一旦用户在短时间内找到更多匹配的项目,就可以保证提高电子商务服务的销售。因此,推荐系统已成为任何成功的电子商务服务的关键部分。尽管可以在电子商务中使用各种建议技术,但在最近几年中,人们对基于会话的推荐系统有了相当多的关注。这种日益增长的兴趣是由于收集个性化用户行为数据的安全问题,尤其是在最近的《通用数据保护法规》之后。在这项工作中,我们对基于会话建议中使用的最先进的深度学习方法进行了全面评估。在基于会话的建议中,建议系统依靠用户在同一会话中提出的事件的顺序,以预测和认可其他可能与他/她的偏好相关的其他项目。我们的广泛实验研究了基线技术(\ textit {e.g。,}最近的邻居和模式挖掘算法)和深度学习方法(\ textit {efextit {e.g。,}循环神经网络,图形神经网络和基于注意力的网络)。我们的评估表明,在大多数情况下,基于高级神经的模型和基于会话的最近邻居算法优于基线技术。但是,我们发现,当存在用户兴趣的情况下,并且没有足够的数据无法在培训期间正确建模不同的项目时,这些模型在长时间的会议上遭受了更多的影响。我们的研究表明,使用与基线算法相结合的不同方法的混合模型可能会根据数据集特征在基于会话的建议中取得实质性结果。我们还讨论了当前基于会话的建议算法的缺点,并在该领域的进一步开放研究方向上进行了进一步的开放研究方向。
Boosting sales of e-commerce services is guaranteed once users find more matching items to their interests in a short time. Consequently, recommendation systems have become a crucial part of any successful e-commerce services. Although various recommendation techniques could be used in e-commerce, a considerable amount of attention has been drawn to session-based recommendation systems during the recent few years. This growing interest is due to the security concerns in collecting personalized user behavior data, especially after the recent general data protection regulations. In this work, we present a comprehensive evaluation of the state-of-the-art deep learning approaches used in the session-based recommendation. In session-based recommendation, a recommendation system counts on the sequence of events made by a user within the same session to predict and endorse other items that are more likely to correlate with his/her preferences. Our extensive experiments investigate baseline techniques (\textit{e.g.,} nearest neighbors and pattern mining algorithms) and deep learning approaches (\textit{e.g.,} recurrent neural networks, graph neural networks, and attention-based networks). Our evaluations show that advanced neural-based models and session-based nearest neighbor algorithms outperform the baseline techniques in most of the scenarios. However, we found that these models suffer more in case of long sessions when there exists drift in user interests, and when there is no enough data to model different items correctly during training. Our study suggests that using hybrid models of different approaches combined with baseline algorithms could lead to substantial results in session-based recommendations based on dataset characteristics. We also discuss the drawbacks of current session-based recommendation algorithms and further open research directions in this field.