论文标题
表征社交媒体上自发的构思竞赛：有关Facebook更改为Meta的案例研究
Characterizing Spontaneous Ideation Contest on Social Media: Case Study on the Name Change of Facebook to Meta
论文作者
论文摘要
收集好主意对于组织，尤其是公司保留其竞争力至关重要。社交媒体正在将注意力集中在一个有效提取思想的地方。但是，思想的特征和社交媒体上的思想海报没有散发出来。因此，这项研究旨在通过将Facebook名称更改为Meta作为案例研究来表征社交媒体用户中自发的构想竞赛。作为一个数据集，我们全面收集包含大型科技公司新缩写词的推文，我们将其视为这项工作中的“想法”。在分析中，我们特别关注思想的多样性，这将是吸引社交媒体进行思想产生的主要原因。作为主要结果，我们发现社交媒体用户比主流媒体提供了更广泛的想法。用户的关注者网络建议用户在网络上的位置与首选想法有关。此外，我们发现了社交媒体上的用户互动数量与思想多样性之间的联系。这项研究将促进社交媒体作为行业开放创新和共同创造过程的一部分。
Collecting good ideas is vital for organizations, especially companies, to retain their competitiveness. Social media is gathering attention as a place to extract ideas efficiently; however, the characteristics of ideas and the posters of ideas on social media are underexamined. Thus, this study aims to characterize spontaneous ideation contests among social media users by taking an event of Facebook's name change to Meta as a case study. As a dataset, we comprehensively collect tweets containing new acronyms of Big Tech companies, which we treat as an "idea" in this work. In the analysis, we especially focus on the diversity of ideas, which would be the main reason for enlisting social media for idea generation. As the main results, we discovered that social media users offered a wider range of ideas than those in mainstream media. The follow-follower network of the users suggested that the users' position on the network is related to the preferred ideas. Additionally, we discovered a link between the amount of user interaction on social media and the diversity of ideas. This study would promote the use of social media as a part of open innovation and co-creation processes in the industry.
