论文标题
社交媒体中明显消费对购买意图的影响
The impact of conspicuous consumption in social Media on purchasing intentions
论文作者
论文摘要
随着过去十年中社交媒体使用的迅速增加，社会内部的显着消费生活方式现已转移到社交媒体上。随着消费文化的不断变化，在社交媒体上见证这种描述的消费者渴望并希望拥有相同的产品和服务。考虑到这种情况，本研究研究了社交媒体在购买意图中显着消费趋势的影响。因此，该研究旨在发现社交媒体是否被用作显着的消费渠道，以及这些明显的刻画是否影响购买意图
With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who witnesses such portrayals on social media aspires to and desires the same products and services. Having regard to this situation, this study examines the impact of the conspicuous consumption trend in social media on purchasing intentions. Accordingly, the study aims to discover whether social media is being used as a conspicuous consumption channel and whether these conspicuous portrayals affect purchasing intentions
