论文标题
在全民投票运动中分析基于图像的政治宣传：从元素到策略
Analyzing Image-based Political Propaganda in Referendum Campaigns: From Elements to Strategies
论文作者
论文摘要
随着社交网络服务的日益普及，政治交流发生了范式转移。政客，候选人和政治组织建立了他们的粉丝页面，以与在线公民互动。最初，他们在网站上发布仅文本内容；然后，他们创建了多媒体内容，例如照片，图像和视频，以与更多的人接触。本文在台湾举行的全国性全民公决期间首次审视了基于图像的政治宣传。与选举不同，全民投票是对政策的投票。 We investigated more than 2,000 images posted on Facebook by the two major parties to understand the elements of images and the strategies of political organizations.此外，我们研究了数据收集的文本内容，对象和颜色。结果表明，宣传材料的各个方面因不同的政治组织而异。但是，着色策略是相似的，使用代表性的颜色进行整合和对手的攻击颜色。
With the increasing popularity of social network services, paradigm-shifting has occurred in political communication. Politicians, candidates, and political organizations establish their fan pages to interact with online citizens. Initially, they publish text-only content on sites; then, they create multimedia content such as photos, images, and videos to approach more people. This paper takes a first look at image-based political propaganda during a national referendum in Taiwan. Unlike elections, a referendum is a vote on policies. We investigated more than 2,000 images posted on Facebook by the two major parties to understand the elements of images and the strategies of political organizations. In addition, we studied the data collection's textual content, objects, and colors. The results suggest the aspects of propaganda materials vary with different political organizations. However, the coloring strategies are similar, using representative colors for consolidation and the opponent's colors for attacks.
