论文标题
估计收入管理的收益(和损失)
Estimating the Gains (and Losses) of Revenue Management
论文作者
论文摘要
尽管在许多行业(例如航空公司,铁路和款待)中,收入管理广泛采用,但与统一的定价或完全灵活的策略相比,此类策略的收益或损失仍然存在稀缺的经验证据。我们在法国铁路运输的背景下量化了这种损益,并确定其基本来源。审查和缺乏外在价格变化使需求的识别变得复杂。我们制定了一种原始的识别策略,该策略结合了相对价格的时间变化,消费者的合理性以及公司定价策略的最佳最佳条件。我们的结果表明,与最佳统一定价相比,实际收入管理的表现相似或更好,但与最佳定价策略相比,大量损失高达16.7%。我们还强调了在不确定需求时收入管理在获取信息中的关键作用。
Despite the wide adoption of revenue management in many industries such as airline, railway, and hospitality, there is still scarce empirical evidence on the gains or losses of such strategies compared to uniform pricing or fully flexible strategies. We quantify such gains and losses and identify their underlying sources in the context of French railway transportation. The identification of demand is complicated by censoring and the absence of exogenous price variations. We develop an original identification strategy combining temporal variations in relative prices, consumers' rationality and weak optimality conditions on the firm's pricing strategy. Our results suggest similar or better performance of the actual revenue management compared to optimal uniform pricing, but also substantial losses of up to 16.7% compared to the optimal pricing strategy. We also highlight the key role of revenue management in acquiring information when demand is uncertain.