论文标题
双宽广告拍卖
Auction for Double-Wide Ads
论文作者
论文摘要
我们建议进行在线广告拍卖，每个广告都占据一个平方的一个平方或两个正方形的正方形。我们的主要应用程序是零售网站上显示的产品的广告，例如Instacart或Amazon，该产品自然组织到网格中。我们提出了有效的算法来计算广告的最佳布局和ADS的定价。拍卖是Internet搜索引擎使用的广义第二价格（GSP）拍卖的概括（例如Google，Microsoft Bing，Yahoo！）。
We propose an auction for online advertising where each ad occupies either one square or two horizontally-adjacent squares of a grid of squares. Our primary application are ads for products shown on retail websites such as Instacart or Amazon where the products are naturally organized into a grid. We propose efficient algorithms for computing the optimal layout of the ads and pricing of the ads. The auction is a generalization of the generalized second-price (GSP) auction used by internet search engines (e.g. Google, Microsoft Bing, Yahoo!).
