论文标题
一种用于估计客户寿命价值的比例危害建模的新方法
A New Approach to Proportional Hazards Modeling for Estimating Customer Lifetime Value
论文作者
论文摘要
估计客户寿命价值(CLV或LTV)对于做出更好的业务决策非常重要。拟议的柔性比例危害模型允许估计合同设置中的寿命价值。这种方法利用了假定可用的搅拌模型。
Estimating customer lifetime value (CLV or LTV) is extremely important for making better business decisions. The proposed flexible proportional hazards model allows an estimation of lifetime value in contractual settings. This approach takes advantage of a churn model, which is assumed to be available.