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Software applications have been playing an increasingly important role in various aspects of society. In particular, mobile apps and web apps are the most prevalent among all applications and are widely used in various industries as well as in people's daily lives. To help ensure mobile and web app quality, many approaches have been introduced to improve app GUI testing via automated exploration. Despite the extensive effort, existing approaches are still limited in reaching high code coverage, constructing high-quality models, and being generally applicable. Reinforcement learning-based approaches are faced with difficult challenges, including effective app state abstraction, reward function design, etc. Moreover, they heavily depend on the specific execution platforms, thus leading to poor generalizability and being unable to adapt to different platforms. We propose PIRLTest, an effective platform-independent approach for app testing. It utilizes computer vision and reinforcement learning techniques in a novel, synergistic manner for automated testing. It extracts the GUI widgets from GUI pages and characterizes the corresponding GUI layouts, embedding the GUI pages as states. The app GUI state combines the macroscopic perspective and the microscopic perspective, and attaches the critical semantic information from GUI images. This enables PIRLTest to be platform-independent and makes the testing approach generally applicable on different platforms. PIRLTest explores apps with the guidance of a curiosity-driven strategy, which uses a Q-network to estimate the values of specific state-action pairs to encourage more exploration in uncovered pages without platform dependency. The exploration will be assigned with rewards for all actions, which are designed considering both the app GUI states and the concrete widgets, to help the framework explore more uncovered pages.